Kate Buketava is a product designer and dreamer. She finds new paths where others see limits.

Designing various platforms used across 20+ markets. I work end-to-end with stakeholders and developers to simplify complex systems and turn them into fast, usable, and scalable tools. My focus is reducing friction in everyday workflows, resulting in 40%+ reduction in manual work, improved user satisfaction, and faster, more intuitive processes across key operational platforms.

Drove UX maturity by leading research and product analysis that directly shaped design direction and improved how teams made product decisions. Acted as the main point of alignment between business, users, and delivery teams, guiding work from discovery through implementation. This reduced misalignment in requirements, improved execution efficiency, and resulted in more usable and well-structured product outcomes.

Led end-to-end delivery of mobile and web applications and combining Product Design with project ownership responsibilities. Worked closely with development teams to deliver products from discovery to launch, ensuring scope clarity, execution quality, and on-time delivery across multiple projects. Improved delivery efficiency by reducing rework by ~25–30% and increased adoption by 30%+ across launched products.

Led full rebranding of an insurance company after 20+ years in the market, modernising brand identity and positioning, resulting in ~200% increase in brand awareness. Drove 60% growth in travel insurance sales through the launch of a digital calculator and a new online sales channel. Built partnerships with 20+ companies and implemented referral programs that significantly expanded customer acquisition.

Worked across PR, marketing, content, and digital operations at E-dostavka.by, supporting e-commerce growth through multi-channel campaigns. Led PR strategy, campaign planning, budgeting, and performance tracking, while defining design representation plans aligned with marketing goals. Increased media mentions by 300–500% during campaign periods, and improved campaign efficiency by approximately 40% through optimized cost-per-click and cost-per-conversion metrics. Driving strategic acquisition partnerships contributed to ~30% permanent traffic growth.

Created content strategies for digital projects for clients in furniture, pet retail, flowers, real estate, and home renovation services. I led content production across web, social, and advertising channels, including websites (HTML/CSS), articles, and visual assets, improving engagement by ~30–50% and production efficiency by ~20–30%.

Worked as a Journalist creating editorial content across sports, education, and community platforms. Covered sports news and features for the Belarusian Basketball Federation, produced event and athlete content for a Thai boxing club, and developed educational articles for a children’s leisure and learning platform supporting parents and educators.